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Content OpsMulti-Brand Automation

One source, many outputs

One smart engine takes in video or podcast content and turns it into social posts, blogs, featured images, and published assets automatically.

ML

Content ops

Modern Law / LawLabs

Operations Director

The Situation

  • The team needed one smart engine that could process video and podcast content into many outputs.
  • Before automation, transcription, blog writing, image creation, publishing, and tracking were all manual.
  • They wanted four separate workflows, each tied to the right brand and tone.

What We Built

  • Built four Make.com workflows orchestrated through Airtable.
  • Short-form video workflows for Modern Law and Business of Law that publish to the correct brand websites and social channels.
  • Podcast-to-blog workflows for Modern Law Arizona and LawLabs with AI transcription, blog writing, and featured images.
  • Connected Google Drive, Whisper, GPT, Imagen, CloudConvert, Cloudinary, Bannerbear, WordPress, YouTube, and Meta APIs.

Results

  • 1 input turns into many outputs automatically.
  • YouTube Shorts, Instagram Reels, Facebook Reels, blogs, images, and transcripts all generated from the same system.
  • Airtable tracks status, links, and file IDs in one place.

Why It Works

  • Each brand keeps its own voice and publishing destination.
  • The workflows stay inside their infrastructure, so they own the system.
  • Adding a new platform or brand is a workflow change, not a rebuild.

Workflow Snapshot

Content comes in through Airtable or RSSFiles are stored in Google Drive and converted if neededWhisper transcribes audio, GPT writes blogs and captions, Imagen creates imagesWordPress publishes blogs and APIs publish social postsAirtable logs status, links, and file IDs

Next Step

If you want this inside your stack, we'll start building it with you.

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